Later, in December 2017, Schulz, along with Ben "Anfrony" Vinson, the cameraman of the video, released what he described as a first take/dry run of the video. Schulz had refused to confirm or deny whether the video was staged. When in April 2008 he was asked about his actions in the video by National Public Radio, Ben Schulz said the players "were drinking 40s and just yelling at each other." As time went on, some began suggesting that the video may have been staged. The video spread as an Internet meme, and Leeroy's response to the other players' chastisements, "at least I have chicken", was also much mimicked.īen Schulz, player of Leeroy Jenkins, at the 2007 BlizzCon The thread requested that other players provide help with strategy and that Blizzard reduce the difficulty of the encounter. The Internet meme started with the release of the video clip called A Rough Go to the World of Warcraft game forum in a thread titled "UBRS (vid) Rookery Overpowered! blue plz.", which presented the video in a serious context. His companions rush to help, but Leeroy's actions ruin the detailed plan and all the members of the group are killed. This plan is intended to help Leeroy obtain a piece of armor from the boss monsters, but is ruined when Leeroy himself returns and, ignorant of the strategy, immediately rushes headlong into battle shouting his own name in a stylized battle cry. The video features a group of players discussing a detailed battle plan for their next encounter while Leeroy is away from his computer, preparing a plate of chicken. The original video, titled Leeroy!!, was released by the World of Warcraft player guild "Pals for Life" to video-sharing site Warcraftmovies on May 11, 2005. As a result of positive reception to the meme, Blizzard subsequently added Leeroy Jenkins into World of Warcraft as an official non-player character and as a minion card and later as a hero in the online card game Hearthstone. The video capturing the character's behavior became an Internet meme. The character became popular in 2005 from his role in a viral video of game footage where, having been absent during his group's discussion of a meticulous plan, Leeroy returns and ruins it by charging straight into combat while shouting his own name as a battle cry. Leeroy Jenkins is a player character created by Ben Schulz in Blizzard Entertainment's MMORPG World of Warcraft.
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